ALM Media, LLC
British Gas
Mosaic Insurance
Oxford Nanopore Technologies
WS Audiology (WSA)
Kiwi.com
Flight Centre
Healius Pathology
Varo Bank
Yorkshire Building Society Group (YBS)
Sharang Patil, Director of Group Finance Excellence
United Airlines
GFG Alliance
Energy Australia
Delaware North
Moneycorp
Prodigy Finance
M&T Bank
Minerals Technologies Inc. (MTI)
Church's Chicken
Read | Jul 02, 2025
AUTHOR(s)
A WNS Perspective
WNS leveraged AI to transform ad onboarding into a precision-driven, scalable growth engine.
WNS collaborated with a global digital advertising platform to streamline advertiser onboarding, improve conversion outcomes and reduce acquisition costs. By deploying AI-led prioritization, intelligent scheduling and smarter communication workflows, the engagement delivered measurable business impact.
% improvement In onboarding pitch rate
>USD Million In incremental revenue
% reduction In the cost of acquisition (India market)
Ranked #1 or #2 across KPIs vs. peer providers quarter-on-quarter
The digital ads business needed to scale its Small and Medium-sized Business (SMB) acquisition engine while managing complexity and competition. Manual inefficiencies, missed appointments and low campaign adoption rates resulted in suboptimal conversion and high customer acquisition costs.
Provided end-to-end sales and onboarding support, covering lead qualification, appointment scheduling, conversion enablement, onboarding and post-onboarding hypercare
Deployed MeetSure, a smart scheduling engine, to reduce no-shows and improve pitch readiness
Custom-built E-Velocity, an intelligent e-mail engine
Implemented a Smart Book Prioritization Model, leveraging AI / ML to rank and target high conversion leads
Sustained digital growth is not just about reach; it’s about intelligent orchestration. By blending AI-led interventions with high-performance onboarding operations, WNS helped the client build a scalable, insight-driven growth engine designed for long-term impact, speed and smarter outcomes.
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